- Report from top translation company highlights changing trends
A top translation agency in London has just revealed how the changing faces of the world’s middle classes, along with series of planned sporting events has transformed its everyday activities. It has also identified a large number of trends which are currently shaping the delivery of business translation services and also leading to hereto unprecedented demand for certain languages.
Translation Services 24 has 16 office locations across five continents. It translates over 150 different languages withdedicated departments for translation , interpreting, transcription, localisation and transcreation (a creative form of translation to rewrite content to capture the original intentions). The company specialises in providing translation and localisation services to organisations launching into foreign markets, giving it unique insight into developing hot spots and cultural-linguistic shifts on a global scale.
In the last 12 months it has witnessed significant shift in its language delivery, noting a dramatic increase in demand for Brazilian translations as a result of the upcoming World Cup and summer Olympics.
It has recorded a clear correlation in the number of Brazilian translations performed since the South American nation was named host of two of the biggest sporting events on the planet. Interestingly, it has seen the demand for Brazilian translations cross borders with both its UK and US offices reporting a run on orders for the Portuguese language as existing businesses on both sides of the pond identify opportunities to cash in.
Entrepreneur and CEO of the translation and international marketing agency, Kiran Adatia said, “It’s phenomenal how new business development in Brazil has skyrocketed as the World Cup gets closer and excitement builds about the Olympic Games. Both our UK and US offices have translated much more material for the Brazilian market in the last few months than has ever been the case previously. The sporting events have really brought Brazil and its economic opportunities into sharp focus.
“Similarly, this point relates to countries that have a growing middle class as Brazil does with Western firms desperately trying to infiltrate these markets. The fact that internet usage and availability continues to grow in the developing world leaves significant growth opportunities as many successful European and American companies scramble to localise their websites for the newly connected. Africa has become a huge market for foreigners trying to localise products and we predict a growing market share in 2014.”